1. Fundamental Differences Between Platforms
Google Ads operates on Pull Marketing - reaching users when they're searching. Facebook Ads uses Push Marketing - displaying ads based on interests and behavior.
Google Ads suits high-intent customers. Facebook Ads excels at brand awareness and demand generation.
2. Cost and Effectiveness Comparison
Google Ads has higher average CPC but also higher conversion rates (3-5%). Facebook Ads has lower CPC but lower conversion rates (1-2%).
However, Facebook Ads excels in CPM and retargeting. Combining both platforms in an omnichannel strategy delivers the best results.
3. When to Choose Google Ads?
Choose Google Ads when: products have high search volume, customers have clear purchase intent, you want to capture existing demand, or B2B services.
Google Shopping Ads are especially effective for e-commerce with 4-8x average ROAS.
4. When to Choose Facebook Ads?
Choose Facebook Ads when: building brand awareness, visual products, clear demographic targeting, or retargeting website visitors.
Facebook Advantage+ Shopping Campaigns deliver excellent ROAS for e-commerce.